Opening and running a successful eCommerce store is no easy feat, with the main challenge being how to drive traffic to your online store. It is very challenging for e-commerce business organizations to increase e-commerce traffic without having a professional knowledge.
Any online store without this knowledge will automatically be scratching their heads on how to grow e-commerce sales of their store.
The article will list the possible ways on how to drive traffic to your retail stores through those sources.
However, after in-depth research, we have come up with some of the best, unique, tested, and trusted methods that will give you an answer on how to increase online sales fast.
Best Ways to Increase Traffic to your Online Store
#Method 1: Pay for Traffic Using Google Adwords
This is the most assured, unique way to increase sales for an online store, but you have to make a little sacrifice. Spending a little money on Google Adwords is sure to increase e-commerce traffic generation for you. Even if you are running the business on a specific low budget, it has been proven that you can afford it. But what is even Google AdWords?
Google Ads (formerly Google Adwords)
Google Ads is a unique advertising method that is known as pay-per-click. From the name, the method means that an advertiser only pays to Google when his/her content gets clicked on, watched, or attracts a phone call from someone. It is specially designed for online stores, and as an e-commerce store owner, there are many ways you can increase e-commerce traffic using this Google Adwords. Enjoy this method by;
- Targeting the traffic that people search on Google all the time. Place your online store ads in the search results so those persons will always behold them.
- Strategically placing the online store ads on other persons’ popular websites, apps, and even email signatures. These apps, websites, etc. get huge visits and traffic every time.
- Using the YouTube advert strategy to target traffic on a particular video shared on the YouTube platform. That is, put the online store’s video ad on some beautiful content videos with lots of views or the potential to gather views, thus chances of the online store getting noticed are high.
- Also, advertise your online store app across iOs or Android gadgets.
However, it is tough to know and assess the rate and result of Google AdWords on e-commerce traffic generation or even improve on it, when it is ineffective. Thus, on your landing page URL, add some UTM variables, it will surely help.
Also, make sure to engage in it with a planned fixed budget, so you don’t spend more than what will be healthy for the business.
#Method 2: Provide the Public with Superior Quality Content
This is the easily understood method on how to drive traffic to your retail store, but it is the most ignored. Lack of knowledge of how to consistently dish out super quality contents that will be enjoyed by those that come across, it is the main reason for the sad fact.
Almost all online business owners would agree that the content of their blogs greatly affects how people visit their website or get convinced to patronize them. Thus, they strive to give out helpful content to attract traffic.
You should be aware that an online store is not limited to sales only. Still, consumers also learn and get educated about a product, service, or even any other engaging topic. Thus, as you float that e-commerce store, create an active blog for it and then boost the online store traffic by uploading quality content to the blog.
Add product reviews, news about products, informative details about the product’s brand, positive testimonials, etc., on the blog. This will make new visitors always come back and also help tell more people about how good the brand is. Definitely, quality contents attract traffic, which in turn boosts sales for the online store.
#Method 3: Take Advantage of SEO Strategy for eCommerce Store
This method spins off from method 2 above, and you need to have good knowledge of what is e-commerce marketing and SEO strategy for eCommerce sites before you design your content.
What is e-Commerce SEO?
It is the wish of every online business person to see his website/products/services get ranked high when people search on Google for such keywords so they could get as much traffic as possible. Hence, the need for e-commerce SEO is a strategic method of improving the popularity of your e-commerce store in the search engine results in pages (SERPs).
This method is better known as organic marketing, but it certainly costs less and is also very effective. With this marketing and advertising strategy, your online store gets located easily by people who might patronize you. SEO for online stores is kind of complicated and could be confusing for newbies, but with these e-commerce website SEO tips, you are sure to be guided well.
- Tip 1: When writing content for your blog, naturally add keywords affiliated with your online store.
- Tip 2: Make reference to famous experts in your team and your field using added external links in your blog content.
- Tip 3: Make sure Google indexes and identifies your whole site by making a pool of internal links.
- Tip 4: Design and send a professional sitemap (ex. BM Sitemap) of your online store to the most used search engines.
- Tip 5: On every image on your content, make sure to leave a label (alternate text) that has a keyword.
- Tip 6: Make sure to write and include optimized meta descriptions.
- Tip 7: Increase the speed of your site through optimization. Choose the best hosting for your website.
- Tip 8: On many popular websites, create useful links to your content.
- Tip 9: Make sure you do even a few, you will see great results.
Off-Page SEO for E-Commerce Website
This includes all other activities done outside your own websites to also improve rank in search engines. These include the already mentioned;
This remains a very effective and the most used off-page SEO for an e-commerce website, and to use this method better than their rivals, online stores have developed lots of ways to build links.
They include a link in the comment section, signatures in forums, directories on blogs, directories on articles, directories on shared content, and an agreed scheme to exchange links, and the most important one i.e guest post, etc.
Social Media Marketing
This is closely related to building links. With nicely set-up professional social media profiles, links are sure to be established between potential customers and the online store that owns the social media accounts.
Brand mentions differ from the other two above as there is not a requirement of a link to be included here, but it doesn’t make it any less effective.
Google recognizes popular brands, and any mention from such brands is sure to be taken seriously. Thus when Google ranks a site high based on worthy mentions, traffic is guaranteed. However, in some cases, a link makes it even more powerful.
The trio is all done outside your site and gives benefits which include:
- Benefit 1: The ultimate aim, which is to get a higher rank in search engine results, and more traffic is assured.
- Benefit 2: The authority of the store also improves, which ultimately enhances the importance of the website to Google. Google takes page ranking into serious consideration for website ranking.
- Benefit 3: Premium awareness for your online store as its Google ranking increases. This leads to consistent traffic as more links, mentions, and visits are being made.
- Benefit 4: Improves trust placed on your store. Trust is one of the factors Google takes seriously for ranking, and with lots of links and mentions about your online store site, trustworthiness is sure to be established in the heart of Google.
#Method 4: Employ Existing Customers
Through referral packages, you put existing customers to work. They strive to meet up with the challenge to tell their friends and families about the online store and gain some bonuses on products or services.
This is to the advantage of the eCommerce store as traffic generation, and sales will go high which will more than compensate for the free gifts, discounts, free services, or even bonus credits for future purchases and also generate profits for the online store
#Method 5: Participate in Guest Blogging
Though you feel you are your own boss, you can still work for someone else with the mindset to take as much traffic you can from his or her website.
Some websites encourage guest blogs and allow writers to submit engaging content that their readers would love. You can outreach those blogs and make the most of guest blogging. These contents can carry links that are no problem for them.
Once your content is published, you will get traffic from the link established on the content. Though very energy-sapping and time-consuming, this is a very unique way to get traffic and create awareness for your online store.
#Method 6: Using Email Marketing
This is more of a method for maintaining and attracting traffic rather than attracting only. It has been proven to be very effective once the email list is very engaging.
Email Marketing tends to target the three kinds of customers in your online store. The new customers, the old customers, and then the withdrawn or lost ones are all contacted through perfect email marketing. This email campaign will inform, confirm, and revive the customer’s interest.
Employing the services of professional quality email marketers, an online store creates a defined marketing campaign that will compel first-time visitors to sign up to their website, encourage existing customers with bonus packages and campaigns, and even seduce the undecided lost customers to complete their purchase request.
It has been proven that the more you convince people attractively to stay and enjoy your products and services, the more they are happy and drop good remarks for your online store both as a review on the site, comments on social media, or as a referral on any other platform.
#Method 7: Use of Video Ads on Social Media Platforms
The rate at which people get attracted to new videos is alarming. They strive to watch new videos to see what the content is and learn new things, as well. And the majority of these videos are being seen on social media platforms especially the most renowned ones like Facebook, as is evident with a Facebook feed made available for users to share video content.
Facebook is making even future moves to ensure that they stay on top of the game when it comes to video advertising using their platform. Research has shown that about 67% of content marketers in the United States make use of Facebook video ads, and it has been forecasted that internet traffic would rise by 80% by the year 2021 through video ads over the internet.
This confirms the fact that Facebook is the biggest player in sharing video content through social media means. More revelation shows that as many as one-fourth of the total online content, consumers would rather enjoy and know more about a product or brand through watching video content rather than reading written articles on it. This accounts for why about 135% of Facebook users get addicted to videos shared images or write-ups rather.
Also Read: How to Promote Youtube Videos & Rank Higher?
Interestingly, other social media platforms like Twitter and YouTube are seeking ways to usurp Facebook in the most in-demand social media advertising platform, and this is to your advantage to drive traffic to your online store. Both can also assure you a quick connection to your likely customers and sell your online store brand.
Knowing how to increase your online sales fast is always a complicated stage for an e-commerce store business. Newbies and even old experienced ones find it hard sometimes to solve the challenge. However, we are here to help solve this random challenge. These carefully explained seven online store traffic driving methods above are the best you could get out there. It has been tested, and we trust them to also work for you.
Just follow all our outlined steps, engage in a few of them at least, and you are sure to see great results. Stay updated with the result of any method or methods you applied by fixing a premium e-commerce tracking system on your online store website. Knowing the performance of any method would help you adjust, change, or stick.
If you have any questions, send it over thru the comments and I’ll try to answer them asap.