Pinterest has over 350 million monthly active users, with more than 200 billion pins on it. How many of those monthly active users are your followers? And how much percentage of pins do you own? You may have tons of pins. But how many of your pins are engaging and have attracted a large number of viewers to your page?
In this post, we will look at some of the most significant advantages of following the latest best practices for your Pinterest marketing, that is, creating high-quality and fresh content for your Pinterest page. In addition to that, I will show you the best strategy for Pinterest marketing.
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Pinterest Marketing Strategy: How to increase engagement, followers & traffic
Getting more viewers is the main objective of every pinner. To achieve this, you must create content, new fresh content that will stand out in the pinners’ feeds, and show up when a Pinterest user searches. You have to have a great strategy that will help you maintain and get more followers as possible. By following this strategy, you will significantly increase your Pinterest audience.
1. Identify Your Target Viewers
Before you start creating any content, it is advisable to research and define your audience. Whether you are promoting a product or service, you should know who is more likely to love your pins, are they youths, men, women, old, or nerds?
While creating a pin, you aim to inspire your viewers to engage with your pins. Considering that pins meant for youths may not have any impact on older people, you have to know and understand your prospects for you to create content that will engage respective prospects. While determining your prospective viewers, you should base your research on the product or services you are promoting. When you identify your target audience, you will pin content that will inspire your viewers to engage, save, and click on your pin.
2. Create Fresh Content for Your Pinterest
Fresh content is the heart of your Pinterest page. It is the determinant of how much viewers you will have and the size of traffic that you will get on your website. While you create content, prioritize the quality and relevancy. Focus on creating content that is tailored to the interest and needs of your prospective audience. Think like your audience every time you create new content.
Identify the reasons for them to be using Pinterest and curate content that is helpful to them. If they are searching for ideas that you do share on your blog, and you are using Pinterest to promote your blog, you should create content that is cohesive to your blog. Your pin should give your prospects the idea of what they will find on your web site. If you are promoting an eCommerce website and you are advertising same product that you have advertised earlier, you should create a new, unique fresh image content that will give your prospective audience a new focus about the product
Also, it is recommendable to start creating content in advance when it comes to seasonal trends such as holidays. You should create the content 30 to 45 days before the actual event.
3. Post New and Fresh Content to your Pinterest Consistently
Adding new pins on your Pinterest profile more consistently is highly recommendable over pinning a bunch of pins at once. To grow or maintain constant traffic to your website, you have to be consistent at adding new pins at a regular interval. On average, you should pin 15-25 pins per day. With Tailwind(official partner of Pinterest), you can schedule pinning intervals. Therefore, you will not have to devote much time to pin. You only need to create your pins and upload them to Tailwind and schedule them for the pinning. Tailwind’s SmartGuide helps you monitor your pinning regularity and maintain the best pinning routine, thus maximizing Pinterest outputs. Tailwind also enables you to eliminate the risks of your account being marked as spam through guiding and recommending the best pinning habits.
When we talk about the engagement of fresh Pinterest content, we do not only talk about the quality of, or the images you pin. We also talk about the title and description you add to that image. For you to increase engagement of your content, you also have to consider the cohesion and relevance of your title, image, description, and the links you include to your pin. In addition to the coherence and importance, creating high-quality and fresh content will also significantly influence engagement to your pins and website.
Benefits of Pinterest Marketing for Business
Let us look at the five main advantages of adding quality, new content on your Pinterest.
1. High Response Rate
You do love fresh content, and so does other pinners. As said earlier, on average, over 300 million people discover new ideas and products on Pinterest. If you want to get new tips, you will look for new content. Also, when you see something new on any social media, you will want to know more about it. It also happens to Pinterest users.
According to Tailwind, the best social marketing platform, fresh content is increasingly outperforming old pins as pinners tend to click on recently added pins. The research shows that more than 14 million pieces of content get pinned every day. The number of pins per day explains why you need to be active in adding new content; Your content, therefore, whether fresh content or repin, will be competing with 14 million pins. Note that pinners will always click on content that they have never seen, that is, new content. New content, therefore, will facilitate the increment of your viewers. Tailwind is one of the best social media scheduling tools.
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2. Ranking of your page
Algorithms always favor fresh content. Unlike other social media platforms, Pinterest does not use algorithms to rank pages. Instead, it prioritizes new content over the duplicate ones. When you post fresh content, Pinterest will consider displaying that content than old content. Therefore, your page will have better chances of getting a lot of viewers, which is the aim of every marketer.
Also, like some of the other social media platforms, Pinterest displays content in chronological order. Your newest content appears first. Considering that people tend to click on new content, you will increase the engagement rate on your pins if they are fresh.
3. Attract Traffic to Your Website and Blog
Pinterest is a visual discovery social tool. It is one of the best marketing sites for both content and products. With millions of active users per month, Pinterest is the best driver of organic traffic to your website or blog. Business-persons use Pinterest to show their potential customers the type of products they sell. Bloggers also use Pinterest to give their followers an idea of the kinds of content they post on their blogs.
If you want to attract more traffic to your website, you will need to be active on Pinterest. You will have to create fresh content for your page consistently. Bloggers should pin new and relevant content, and that relates to the blog post they want to promote. You do not have to create a new blog post. You can also market an old post by creating a fresh image relating to that post for Pinterest. However, your blog should have engaging content. If your content is not compelling your followers to read more, then the pinners will feel betrayed, and this might lead to loss of followers on your Pinterest page.
Besides, if you use the platform to promote your eCommerce website, you have to be pinning new images and related content of the products available on your web site. The fresh content might give your viewers a new interest in the same products and click on your web site for more information about that product.
4. Maintain and Grow Your Authority
One of the best ways to leverage Pinterest is to grow your authority. And the simplest way to build and grow your influence is by creating and pinning new fresh content. Through pinning fresh content, your audiences better understand your products, and they get to trust you and your business. Therefore, you build a strong relationship with your audience. Strong relationships with your customers may lead to more sales and repeat sales in the long-run.
5. Grow Your Reach
Pinterest is not just a social media platform but also a search engine tool. Today, Pinterest is the second commonly used search engine in the world. It is also the fastest growing social media site. By promoting your products or services through Pinterest, you get more target customers discovering you and your industry. Besides, when you create high-quality fresh content relating to your products and services, your prospects will find you easily when they search for your services or product.
Moreover, your pins will be appearing in people’s feeds consistently as you pin. You will, therefore, grow your reach. In addition to promoting your products, Pinterest is the best way to introduce, advertise, and test new products. To market a new product, you have to create unique fresh content consistently since your target customers have no idea about the product.
Creating and pinning fresh content to your Pinterest page is the latest best practice. Over the years, Pinterest has been evolving rapidly. And more people are forking to it for materials, ideas, and inspiration. You should strive to embrace the changes and start acting now for you to get the best out of Pinterest. Through following the three simple steps discussed and using tools from Pinterest’s marketing partners such as Tailwind, you will be able to achieve all the advantage that comes as a result of changes in the Pinterest marketing practices.