A Landing page is a significant part of your website for improving conversion.
You’ll need a landing page builder that can help you generate leads and convert them to sales. Generating leads is a crucial aspect of any marketing or online business enterprise.
For you to both attract and re-direct your visitors to your products, you need a landing page that is outstanding and optimized for converting leads into sales.
You may think that creating a landing page is a time-taking process. You could be thinking of an alternative strategy to generate leads without a landing page. Well, you might be wrong!
You cannot eliminate the landing page from your marketing campaign strategies if you are serious about promoting your products. Let us forget the question of whether you need a landing page. Instead, I want us to explore what it is and its benefits.
Table of Contents
What are the Best Landing Page Builders?
Based on the criteria outlined above, I found and listed the top 11 landing page builders in this article. I have also outlined the main features to find the most suitable landing page builder software for you.
1. Unbounce
This landing page builder is most suitable for those interested in a tool that can help them tweak and optimize their landing page.
Unbounce landing page builder has interphase that resembles Photoshop. It consists of tools that can help you:
- Select items you want to include on your page
- Customize options for each of the items you have selected for inclusion on your landing page
- Create a customized layout
- Test and assess the performance of your page and forms
Key features of Unbounce
- Free professional photos from Unsplash
- Speed boost
- Smart traffic
- Multiple integrations
- Dynamic text replacement
- A/B split testing
- Unlimited domains
- 150 landing pages
- 16 popups and sticky bars
Cons
- Some of its features not available to lower tier subscribers
- Higher learning curve
- Higher tier plans are expensive
Unbounce Pricing
- 14-day free trial
- Essential @99 USD/month
- Premium @199 USD/month
- Enterprise @499 USD/month
2. Instapage
This software is ideal for business marketing executives, agencies, and sole proprietors. It is also the best landing page builder if you want to build a landing page in collaboration with your teammates.
As its names imply, Instapage helps you create a landing page in an instant. This product offers more than two hundred templates, which you can easily customize to a design of your choice.
With this landing page builder, you have the choice to either invite your peers to join in the design of a landing page or complete it on your own.
If you want to customize an item on the landing page template, you simply click on the item. Once you create your landing page, you can easily integrate it with other apps like Facebook, Google ads, and Retargeting ads.
Instapage Pricing
- 14-day free trial
- Business $149/month
- Enterprise @ custom price
Key features of Instapage
- Detailed heat maps
- A/B and multivariate testing
- Robust analytics
- AdMap
- Real-time collaboration
- High landing page loading speed – Thor Render Engine
- Ad-to-page personalization
Cons
- Web personalization and AMP are only available for Enterprise plan subscribers.
- The cost of the Enterprise plan is reasonably high.
3. LeadPages
Leadpages is a good landing page builder for those who want to build a quick landing page that does not cost them too much money. The software provides a landing page solution that is much like Instapage. The difference is that Leadpages emphasizes developing solutions that are more compatible with agencies.
All businesses look forward to a solution that easily converts leads into sales at a minimum cost. This makes Leadpages more suitable for online marketers. Are you in doubt about the impact of Leadpages on your business? This landing page builder gives a chance to try it out freely for 14 days. If it satisfies your expectations, you can go ahead and subscribe.
Note that even though Leadpages is among the cheapest landing page builders, its higher-tier plans may be a little expensive.
Key features of Leadpages
- Code-free publishing
- Ready-made templates
- Real-time guidance
- A/B split testing
- Simplified analytics
- Free hosting
- Tracking and analytics
- Automatic SSL encryption
Cons
- Some features, such as the A/B testing tool and some integrations, are unavailable to lower-tier subscribers.
- Has no security and personalization for Enterprise plan
Leadpages Pricing
- Standard @37 USD/month
- Pro @79 USD/month
- Advanced @321 USD/month
4. Wishpond
This type of landing page builder is right for you if you are keen on quickly creating sweepstakes, contests, and coming soon pages.
Wishpond allows you to customize your designs for both windows and android platforms. This landing page builder is beneficial for creating different designs that are ideal for different screen sizes.
Editing elements in Wishpond templates is quite easy. You simply click on the item, and a rich text editor surfaces. With the editor, you can add images and format your text.
When working with Wishpond, you must remember to click “Save” after editing. This is necessary because this software does not automatically save changes.
Key features of Wishpond
- One-click A/B testing
- Opt-in bar
- Slide-in popup
- SEO testing
- Multiple integrations
- Drag-and-drop editor
- Customizable forms
- Unlimited testing variations
- Lead tracking and management
Cons
- The number of leads on lower-tier plans is limited to 1000
- Does not have A/B testing for lower-tier plans
Wishpond Pricing
- Starting @49 USD/month
- Everything you need @99 USD/month
- Rapid growth @199 USD/month
5. HubSpot
If you try out HubSpot, you will find it valuable software for building great landing pages for marketing purposes. The HubSpot team prides itself on ready customer support to help its users build incredible landing pages.
This software enables you to build landing pages with onboarding video and text content. Its templates are simple and do not require any expertise in landing page building. All templates come with forms you can easily customize and use to capture leads.
Other exciting features include A/B testing, tools for creating blogs and content, and Facebook lead ads.
Key features of Hubspot
- Marketing automation
- Analytics
- Email tracking
- Meeting scheduling
- Email automation
- Predictive lead scoring
- Video creation
Cons
- Higher tier plans are more expensive
- Does not have AMP mobile pages
Hubspot Pricing
- Starter @40 USD/month
- Professional @800 USD/month
- Enterprise @3,200 USD/month
6. Elementor
Elementor is an excellent landing page builder that gives you full control over all features of your landing page. This tool puts you at the center of your page layout, design, color, fonts, and landing page forms. What is good about it? You can do all these without any expertise in landing page building.
This software comes as an open-source WordPress plugin. Once you add the plugin to your WordPress site, you can start building your first landing page.
Key Features of Elementor
- Drag and drop editor
- 300+ designer-made templates
- Over 90 widgets
- Responsive editing
- Popup builder
- Theme builder
- WooCommerce builder
- Navigator
- Full site editor
- Shortcut cheat sheet
- Autosave
- Background gradient and videos
- CSS filters
- Motion effects
- Icon library
- Action links
- Font preview
- TypeKit integration
- 100% mobile response pages
- Dynamic content
- Social media integration
Pricing
- Elementor Free @ no fee (WordPress plugin)
- Elementor Personal @ 49 USD/year
- Elementor Plus @ 99 USD/year
- Elementor Expert @ 199 USD/year
If you choose any of the paid plans, Elementor assures your value for money. You will get a full refund if this software does not meet your expectations. Try it for a 30-day money-back guarantee.
7. GetResponse
I recommend this landing page builder for those looking for an all-in-one marketing platform. It gives you many tools at the price of one tool. GetResponse does not only help you create landing pages. It also assists you in email marketing and marketing automation.
However, a landing page builder is not the primary tool for GetResponse. Therefore, the software does not prioritize landing page building.
Getting started with GetResponse is simple. First, you select your preferred template. Next, you customize the template and publish it. Lastly, you test and optimize your landing page.
GetResponse has an inbuilt editor. Therefore, you do not have to worry about how to customize your page. In case you need help, you are sure of ready customer support.
Key features of GetResponse
- Mobile responsive templates
- Built-in image editor
- Drag-and-drop editor
- A/B testing
- One-click upsell pages
- Free and custom domains
- SEO testing
- Email marketing
- Mobile workspace
- Social Ads creator
- Advanced analytics
- Real-time mobile preview
- State-of-the-art API
- Onboarding
Cons
- Does not prioritize landing page building
- The enterprise plan is expensive
- The lower tier plan has a limit of 1000 contacts
GetResponse Pricing
- 30-day free trial
- Basic @15 USD/month
- Plus @49 USD/month
- Professional @99 USD/month
- Enterprise @custom price
8. Landingi
Are you looking for a landing page builder with which to build and launch a landing page quickly? Landingi will give a good ROI for this.
Landingi is popular with many companies. PayPal, Sony music, and Call page are among its users. If you choose Landingi, you do not need to worry about your inexperience in IT. The software has an automatic tool that creates landing pages for you.
This landing page builder also has a drag-and-drop feature, more than 100 mobile-optimized templates, and several marketing tools. Additionally, all its plans have a 14-day free trial plan that does not ask you for credit card details.
Key features of Landingi
- Drag and drop landing page editor
- More than 200 templates
- Image and icon libraries
- Easy move and copy elements
- User collaboration
- Simple lightboxes
- AWS cloud hosting
- High compatibility
- Unlimited leads
- Image optimization
- Anti-spam security
- A/B testing
- Auto-responder
Cons
- Some features are not available in all plans, e.g., popups, Zapier integration, and A/B testing
Landingi Pricing
- 14-day free trial
- Automate @ 59 USD/month
- Create @45 USD/month
- Core @29 USD/month
9. ClickFunnels
If you are a beginner in landing page building, ClickFunnels should be your favorite landing page builder. The primary use of ClickFunnels is building sales funnels. Besides this, it has excellent tools that you can use to create and edit landing pages.
Additionally, higher-tier ClickFunnel packages can help you to start an affiliate program. It is also good at increasing the rate of converting leads to sales. ClickFunnel does this by directing your prospects from the start to the end of the sales process.
With this software, you also have an automatic tool to automatically follow up with your visitors.
Key features of ClickFunnels
- Reliable customer service
- Simple drag-and-drop webpage editor
- Smart shopping cart
- Email and Facebook marketing automation
- One simple dashboard
- A/B testing
- Multipurpose: Generates leads, generates sales, and runs an online event
Cons
- Not easy to customize templates
- Fewer features compared to Enterprise-grade software
ClickFunnels Pricing
- 14-day free trial
- Starting pack @97 USD/month
- Etison @297 USD/month
10. KickoffLabs
KickoffLabs is suitable for sales agents who want more than just a landing page. It is for marketers who have an interest in mounting a viral campaign in marketing their products.
Here you can use leaderboards, referrals, coupon discounts, etc., to start a viral loop campaign. You can then run the viral campaign as a landing page.
However, Kickoff Labs is not all about launching a landing page. It helps you to gather leads and add them to your customer mailing list.
It is worth noting that your customers can share landing pages build with Kickoff Labs.
Key features of KickoffLabs
- Personalized contest greetings
- Automatic A/B testing
- Purchase and referral reward campaigns
- ROI-focused analytics
- Advanced fraud protection
- Widgets
Cons
- Particular use case
- Maximum number of monthly visitors limited in Hobby plan
- Integration only possible with higher-tier subscriptions
KickoffLabs Pricing
- Hobby @29 USD/month
- Premium @75 USD/month
- Business @149 USD/month
- Enterprise @299 USD/month
11. Wix
If you are looking you a landing page builder that allows you to add more pages, Wix is your preferred option. Besides this, your coding experience is irrelevant if you choose to build landing pages on Wix. Anyone can create a landing page of whatever size without any coding knowledge, thanks to the Wix landing page builder.
If you want a quick single-page website, you can count on Wix to do this for you in minutes. Wix makes it very simple to build landing pages. Once you identify a suitable template, you navigate the sign-up page using the “Edit” button.
After signing up, you can proceed to edit your new landing page. Wix Editor gives you all the tools you need to customize your landing page.
Key features of Wix
- Drag-and-drop editor
- Stunning templates
- Design freedom
- Mobile optimized
- Advanced design features
- Unlimited fonts
- Artificial Design Intelligence
- Built-in SEO
- Smart tips
- Personalized SEO plan
Cons
- The landing page builder is not a priority function
- Some plans have limited bandwidth and storage
- Does not offer many options
Wix Pricing
- Unlimited @14 USD/month
- Ecommerce @17 USD/month
- VIP @25 USD/month
What is a Landing Page Builder?
A landing page builder is web-based software that can help you create a landing page. A landing page is a one-page website that specifically focuses on a single product. Its purpose is to ensure as many of your visitors as possible convert into regular customers.
If you build the right landing page, it often becomes easier to entice the visitor to sign up to learn more about the product. An excellent landing page puts your business ahead of your competitors in the campaign for leads.
A good landing page builder should:
- Enable you to build new pages with ease within a short time
- Provide smooth performance
- Contain a variety of customizable templates
- Offer enough tools for template customization
- Be simple to work with
- Allow integration with other tools
- Offer affordable pricing on its packages
Benefits of Using a Landing Page Builder
Are you wondering how important a landing page builder for your business? You could be getting a lot of traffic but very leads. If you understand the importance of landing pages, you can turn every single visitor to your website into a lead.
Here are some eye-opening benefits of landing page builders that will turn around your leads campaign.
1. Generates leads
Are you an online marketing agent? If you manage a business blog or website, your key objective is to direct the online audience onto your site. However, that alone is not enough; you need to go further and convert those visits into leads and sales.
If you are not generating leads, there could be a problem with your marketing strategy. What you could be missing, and you might not be aware, is an effective landing page. Each of your products needs to have a landing page that focuses on that particular product.
Sending traffic to your homepage does not necessarily convert your visitors into customers. Sending them onto a landing page, on the other hand, assures you of converting your visitors.
Therefore, if you want to generate more leads for your products and convert them into sales, a landing page will help you do this.
2. Helps you collect customer details
There is one thing a landing page does that your home page may not effectively do. It helps you capture and store data about your visitors. How does it do this? It prompts your visitors to submit basic information about themselves to access product offers.
The most obvious information a marketer may require from a visitor includes personal contact such as phone number, email address, and demographic data.
Your potential customers must give you contact details. This is essential for you to contact leads. Customer demographics are important also. They help you align your products to the needs and expectations of your customers.
In the end, the effective use of information submitted by visitors translates into sales.
3. Enables you to track your customers and product performance
When you track information from a landing page, you understand the level of engagement of your visitors. For example, you will know if a visitor has downloaded a discount offer or signed up. You also get to know when a customer redeems a discount coupon or when it expires.
When a customer downloads an offer, you can conclude that the customer is determined to buy the product. The landing page helps you know the success level of your marketing strategy.
The ability to track the behavior of your customers and products helps you to optimize your marketing strategy.
4. Increases your conversion rate
Let us assume you successfully direct a huge online audience to your home page. On your site, many other things attract their attention. They will most likely spend tie looking at them rather than going straight to your product offer.
I do not think you want your visitors to take too much time roaming about your site. You want them to look at your products and buy them-features on your homepage delay this expected action.
In the end, visitors may navigate away from your site without clicking that “buy” button. Similarly, they might go without leaving a trail. You fail to convert them, and you have no means to follow up on them.
A landing page builder helps you create a separate page from a homepage that keeps visitors away from all forms of distractors. It focuses your visitors on a particular product they are interested in. It also prompts them to take any appropriate action that converts into leads.
5. Clarifies your intention
When you create and direct visitors to a landing page, there are things you expect from them. You want them to purchase your product. You want them to contact you, sign up, or download a coupon.
Without beating about the bush, a landing page lets your visitor know what it is that you want them to do. Since it has only one page, your visitors do not need to navigate another page to take the action you want.
A landing page does not allow customers to keep starring and figuring out what action to take. It guides that on what action to take.
6. Prompts visitors to make a decision
Humans are always cautious when it comes to decision-making. To help visitors focus their interests and reach quick decisions, a landing page keeps away unnecessary options and distractors.
When building a landing page, you only present options that will be of interest to the customer and beneficial to your business. Besides this, the landing page builder helps you send a clear call to action message. Not many visitors can afford to ignore a friendly call to action.
When you prompt your visitors to act rather than leave it up to them, you increase the chances of converting them to leads.
7. You can test and optimize your landing pages
One incredible feature of landing page builders is the ability to test and review your landing page. They offer you tools for testing and optimizing your pages and elements.
For example, landing page builders allow testing forms, images, backgrounds, etc. After testing, you can decide which elements have the highest conversion rates. They enable you to design landing pages that appeal to your customers and have a high lead-generating ability.
Tips To Follow When Using Landing Page Builders
Here are some tips to help you build landing pages that have a high conversion rate.
1. Deliver what you promise
Visitors usually follow your site ads to your landing page. The greatest disservice you can do for your business is having inconsistencies between the advertisement and your actual offer. Make sure that what you offer on the landing page is exactly what you promised in the ad.
If there is a perfect match between the landing page and the message in your ad, your customers will score you favorably on predictability. You need this to win their confidence.
2. Optimize the sign-up flow of your landing page
You might find it easier and quicker to adopt templates with minimal changes for your landing pages. This might, in the end, cost you many conversion opportunities. To ensure maximum conversion, you need to make radical changes to your templates.
For example, instead of giving one option for the call to action, give your prospects two or three options. A visitor who finds option one unsuitable; will have another option. This makes him feel that he is not being forced to act in a particular way and control the decision.
3. Test your forms and elements
Once you customize your landing page and forms, the next thing you should do is test them. Find out if there are remarkable gains in the conversion rate of your forms.
You can try changing positions of forms and images to find out the most successful variant. You can even test different backgrounds as this, too, can influence customer behavior. A/B testing has the potential to improve your conversion rate.
4. Optimize your landing form pages for mobile
People use mobile phones and tablets to access the internet more than computers. If you want to increase the chances of converting your visitors, your landing page and forms should be compatible with mobile phone platforms.
Make it easier for visitors to enter their details and sign up on your landing page from their mobile phones. This gives you more conversion opportunities than using forms that one can only fill on a computer.
5. Create a strong call to action
A call to action is one of the critical determinants of whether a customer bounces or converts. Despite this, many online marketers do not seem to give due attention to their call to action.
Let us say you build the best landing page for your product. Unless you make an enticing call to action, I do not think this will lead to serious sales. A warm, friendly CTA can be something like “Let’s do it” or “I want to try this.”
6. Speak the customer’s language
If you want to build landing pages with high conversion rates, you had better do it with the customer’s language in your mind. Avoid using marketing terms and expressions that the customer does not understand or identify with. These will do better for training manuals and journal publications.
Do your best to understand your potential customers. Write in a language that focuses on their wants and expectations. You may need to do a market survey to understand the language and preferences of your customers.
Knowing your customers helps you package and present your products and offers in a way that appeals to their desires.
7. Invest in words
When you use powerful words, you make your pages irresistible. You also reduce the bounce rate on your page to a minimum while increasing the conversion rate. Power words, in this sense, are words or phrases that appeal to the customers’ emotions.
8. Add some videos on your landing page
Adding one or two video clips to your landing page can help increase conversion rates. Sharing a video can be an effective way of adding some emphasis to your message.
A video tends to raise more interest and curiosity, retains the customer for a longer time, and makes them convert.
9. Add a follow-up page
A follow-up page helps you to maintain a conversation with your leads long after they leave. One way of working with follow-up pages is to use them to link to other resources and offers.
For example, you can create a link to other resources that directs visitors to a follow-up page. Before proceeding to the other page, the link will direct the customer follow-up page. Once he submits the required data on the follow-up page, the customer proceeds to view additional resources or offers.
10. Include some data security badges
Online users are sometimes reluctant to submit their personal information for security reasons. You have to assure them that the data they provide on your landing page is secure.
Security assurance helps you win the trust of your customers, which increases your conversion rate. If you have some data security certificates, you should consider adding them to the landing page.
Landing Page Builder Frequently Asked Questions
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What is a landing page?
A landing page refers to a single-page website that is separate from your primary site. Its purpose is to convert your visitors into leads.
When you build a landing page, you do it with only one business objective in mind. Your target is to increase your ROI. To achieve this, a landing page draws the attention of your visitors to one particular product or service. It then calls them to take any action that terminates into sales.
You should make it a regular practice to build a landing page any time you introduce a new product.
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Why do I need a landing page?
Some people ask why they cannot just use their website instead of building a separate page. It sounds logical, but not for business. The chances of converting leads to sales on your official website are limited.
Experience shows that landing pages have a very high conversion rate. If your objective is to generate leads, one thing you cannot avoid is a landing page. You cannot get what a landing page offers on your website.
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What is A/B testing?
Also known as split testing, A/B testing is the process you use to assess variants of your landing page to know which one of them is most effective.
To test a landing page, you need to change one feature at a time to create two slightly different forms of the same page. A landing page builder helps you to send each variant to half of your audience, and their performance analyzed.
A/B testing helps you to know which alternative has a higher conversion rate.
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Shall a landing page be separate from my website?
The answer to this is yes. Your website has many goals that are all relevant to the entire business. It does not focus on any one particular product. A landing page should have only one goal and focus on one product.
A landing page goal could be to capture contact information from your visitors. You might also aim at your visitors, adding one or two products to their shopping cart. Alternatively, you simply want them to subscribe for a service, download a coupon, or buy a book.
A landing page leads your visitors to focus on the specific goal and keeps them from other distractors on your home page.
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How many fields should be on a landing page?
I may not give a specific answer to this. It all depends on how much information you want to capture from your visitors.
Ask as much information as is necessary to convert into a lead. However, do not ask so much from the visitor that will cause him to abandon his intended action. Remember, the more details you ask for, the lower the conversion rate. Strive to strike a balance between getting all the crucial information and maximize the conversion rate.
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What is a Call-To-Action?
This is one of the most important features of a landing page. It is a link or a button you create to win the attention of your visitors and entice them into action.
You can put CTA at the button of landing page forms. Alternatively, you can use it as a link to another page.
Summary
This article aimed to enable you to build landing pages. I started by introducing you to landing page builders. In the process, I also explained what a landing page is and what it does.
The main section in this article featured the best landing page maker tools. I considered the following aspects of bringing you the best ten landing page builders:
- Ease of use
- Number of customizable templates
- Availability of tools for customization
- Ease of integration
- Pricing
- Testing tools
This article would not have been complete without explaining the benefits of landing page builders. I explained each of the tools to clear any doubts about their value.
I explained several tips for working with the landing page builder software to walk with you through this journey. I hope they were helpful.
Not every landing page builder discussed above will fit every need and situation. You can try each one of them to find the one that works best for you. I would love to get your comments on this. Let us know which of our top 10 landing page builders works best for you. Let us also know if this article was helpful.
