In this article, you will find a guide on how to successfully add event tracking with google analytics in WordPress using monsterInsights. We will also know how to set up a Google Analytics account and a MonsterInsights account.
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Set up Event Tracking in WordPress with MonsterInsights
Below is a two-step guide to help you integrate all the features and set up the needed accounts, and after that, we will delve into the viewing of metrics on both accounts.
Step 1: Setting up a Google Analytics Account
Google Analytics is a free web tool that facilitates data collection from your website while giving insights to your website users, how they found your site, and how they use it.
To set up an account;
- Log in to google account. This is the first step whereby; you log in to the google account you want to use for google analytics. If you don’t have an account, go ahead and sign up.
- Sign up for google analytics. The second step, go to the Google Analytics website and sign in or click setup for free.
Go ahead to the Homepage, and on the settings, enter the details of the site you want to track. Also, name the account and configure the data sharing settings to your liking and go ahead to select web as that’s what you want to measure.
Go on to enter the website details that will be required, such as the website name, the URL, category (what your website entails/operating category), and the time zone. Once done with filling this step, accept the terms of service. This is the culmination point of the setup, and after accepting, you will have your account ready.
Step 2: Setting up a MonsterInsights Account
MonsterInsights is a WordPress plugin that allows you to manage the Google Analytics website tracking services on your WordPress site. You can install either the pro version or the free version. The pro version has more recommendations since it has many services compared to the free version.
To set up a MonsterInsights account;
1. Purchasing the plan
The first step is going to the MonsterInsights website and selecting the plan version you want to buy. The advantage of this is that it can be used on five different sites. Once you’ve chosen the plan, enter the account information; email address, first and last name. Proceed to the card information where you enter the name of the card, the card no, expiration and verification.
The next screen to pop up is where they want to know better about your business, and here you can click on the single owner if you own the business solely or any other depending on the type of ownership for your business.
The next screen is on the usage. This asks about what you want to use the plugin for, but you can skip this step.
The next step is the download step whereby you download the plugin after paying for it.
2. Uploading the plugin
This is the second step. Go to the WordPress dashboard click on the Plugins Then Add new then Upload the downloaded file. Go on to Activate. Once you click on activate, a setup wizard will appear. The first step of the setup is selecting the kind of website you have, and the next step is filling in the license key that was issued after the purchase.
You then proceed to choose a google account, the one you used to set up the google analytics account and then hit the complete connection button. After that recommended settings screen appears, and here you can enable the settings you want.
3. Addons (Optional)
The next screen to appear is recommended addons where you choose the addons you will be using. You should make sure to select the MonsterInsights Forms addon and MonsterInsights Page Insights. Once done, select finish, see up, and then exit wizard.
These two steps ensure the creation of both accounts, and the next thing is to proceed to event tracking.
Events Tracking with MonsterInsights
We will discuss ways to track user engagement on your WordPress site using Google Analytics and MonsterInsights.
Go to the Dashboard click Insights Then Reports. This gives a good overview of the most popular posts and pages.
1. To track form performance
Go to the dashboard, then insights and then Addons and then install Forms. Once installed, go to the Google Analytics homepage, click on Behaviours Then Events, and Then Overview, and you will then see a form event category with the information, and you can track form conversions.
2. Tracking eCommerce stores
To track your e-commerce stores, go to the Google Analytics homepage, then go to the Admin area, then e-commerce settings ensure all the necessary settings are enabled. Proceed to the dashboard, then insights, and then install e-commerce. Go to the Settings to ensure that use enhanced eCommerce is turned on, and you can also enable woo-commerce, but this will depend on what you are using.
To view the performance/ overview of eCommerce, go to Reporting, then click on Ecommerce and then click Conversions.
- AdSense Tracking; to see how your Ads are performing;
- Go to the homepage and open Admin select AdSense property then enable Publisher. Select the website name and enable the link.
- Step two; go to MonsterInsights select Settings, then Publisher and proceed to enable Google AdSense tracking.
- To view the performance; Go to Homepage select Behaviours Then Publisher and then
The images to describe these steps are attached below, following the respective order.
Step 1
Step 2
Step 3
Track page views
You can track the most popular pages’ views, average time spent on the pages, bounce rates, and unique page views. To achieve this; Go to Homepage, then click Behaviours, then click Site content and then click All Pages.
Here is how the view will look like.
Scroll depth
You can also see how much content is being read by your page visitors.
Go to the MonsterInsights dashboard, then click Insights and then click Reports to show the scroll depth.
Track Events in Google Analytics
Summary
If you follow the guide, you will be able to track events from your WordPress site simply and easily using Google Analytics and MonsterInsights.
