Starting a business from scratch and becoming a successful business owner is not as easy as it may sound, especially if you have not been in the industry before. You have to be ready to work extra hard in terms of business promotion. There are various ways to promote your business, starting from email marketing to SEO optimization of business websites. In this post, we will discuss the best tips to skyrocket your sales using email marketing.
Email marketing is perceived as one of the old fashioned and not effective means of marketing. In actuality, it is the most past digital marketing strategy. However, it is the cheapest but most effective. Did you know for every $1 you spend on email marketing, you can expect an average return of $32-40. Email is hands down one of the most profitable marketing solutions.
But to get the best from email marketing, you need to integrate WPForms Elite with an intelligent marketing automation platform like ActiveCampaign. Using the combination of the two services, you will be unstoppable.
7 Simple Email Marketing Tips to Skyrocket Your Sales
1. Develop an Email Marketing Strategy
After you have integrated the two powerful apps, WPForms Elite and ActiveCampaign; you will be ready to start sending converting emails to your prospects and customers. However, any action taken toward success needs a strategy. You will need a plan for the type of content you intend to promote. While developing the strategy, remember to keep your existing customers in mind.
Here are two email marketing format you should put into account while developing your strategy.
The best way to keep your business in the game is to maintain consistent contact with your customers or email list subscribers with newsletters emails. Communication helps you build trust between your business and your customers and build a healthy relationship. Your customers get to know you or your company through newsletters better. Newsletters can contain your company’s latest inventions, top-selling products, and promotions, among other messages that help keep your audience up-to-date and therefore building trust aiming to influence them to take action.
Email Drip Campaigns
They are automated scheduled emails sent to your visitors when they make a particular action such as subscribing, downloading, abandon a cart, among other activities, are done on your website. The visitor’s actions trigger the emails. They are automated; hence you do not have to keep sending these emails manually. Email drip campaigns enable you to stay in touch with your new subscribers consistently. The drip emails include;
- Welcome Emails – They are emails sent immediately when a visitor subscribes or signs up for particular services on your website. The emails also lead the subscribers to the next action you expect them to take.
- Cart Abandonment – They are emails sent to consumers when they add products to their carts but fail to complete the purchase process. Such emails aim to remind or compel customers to achieve their actions. The emails are useful in promoting sales and facilitating communications between you and the visitors as the visitors can respond with reasons for abandonment and their views and recommendations regarding your content.
- Content Recommendation – These are emails sent to your customers recommending other related actions after the previous acts. You may suggest the purchase of a product or recommend an article linked to the ones they have already read.
The drip campaign emails list is endless. They are useful in influencing conversion and keeping consistent contact with your leads.
The email marketing plan is vital before starting to send promotional emails. A strategy will help you ensure that your messages are organized and purposeful.
2. Develop an Email Marketing List
Whether you are starting or you have been using email marketing, you need a reliable list of potential customers. You may be wondering how you can create an email marketing list? Note that you need to compel your customers and leads to subscribe to your email list. When your visitors accept, they permit you to send them promotional emails by providing you with their contact information, which is all you require.
To get visitors to subscribe, you only need to;
Create a Simple Leads Magnet
A lead magnet is a contact form that provides your web visitors something valuable in exchange for their contact information. It should be precise and to the point. An effective lead magnet should offer something specific, aiming to provide solutions to your audience’s challenges. It can be an eBook or a product guide that your visitors get instant access when they fill in the required information. Note that your lead form should ask for necessary contact info such as first name and email address only. You will work on getting the rest of the details when you create some relationships on emails. You only need contact info at first.
Promote Your Leads Market
For fast results, you need to leverage advertising your lead magnets. There are two main ways to promote lead magnets;
Use of Social Media
You can post a link to your lead magnet on your favorite social media platform with an engaging lead-in, communicating the value of your offering. You can also add a share button on your post to encourage your audience to share the offer with their friends who might find the offer as valuable.
Use Business Website
Add a pop-up lead magnet box on your website’s homepage and other pages that are relevant to your offer. The pop-up message box should have an exit button that will let the visitors who may not be interested in your offer to exit the box and return to the home page.
To get the most efficient results, consider using the two lead magnets promotion methods.
Use your blog
Blogs are also a great way to build trust with your visitors hence influencing them to subscribe to your email list. To use your blog, you have to create engaging blog posts with a call to action consistently. Also, a blog requires visitors to enter their contact information before leaving a comment.
Lead Nurturing Email Campaigns
It is inviting your web visitors to your email list. Lead nurturing email campaigns can generate four times a response than any other email campaign. The campaign involves creating a call-to-action in the sidebar of your website. Also, you can add a social share button that your visitors can use to share your engaging content with their friends.
You might have a list already if you have been in the industry. However, you should remember that each specific business is unique. Therefore, it is advisable to create a list tailored to the kind of services or products you intend to promote.
3. Segment Your Lead List
Your business might have more than one class of audience. In this case, you may not be able to reach all the categories using the same message. Therefore, you need to split them according to their classes. Categorizing your subscribers helps you to create appealing, personalized email campaigns, and hence, improving open rates, clicks, and engagement rates and reduce unsubscribes and spam reports.
While segmenting your email list, you consider factors such as age, demographic locations, gender, education, among other factors, and their correspondence with your products and services. You may dig deeper and determine your audience’s interests, values, and personalities. The factors help you build personalized emails tailored to the audience’s character.
There are three main ways to approach categorization;
- Sort them by their prior behaviors and activities such as purchases, downloads, reactions that happened on previous interaction points.
- Sort them using subscriber’s data they provide on subscription.
- Use a separate sign-up list. The audience sorts themselves in different segments according to the subscription form they sign-up.
Segmentation is useful while creating an email marketing campaign. It enables you to send the most relevant email to the necessary audience.
4. Craft Your Email Marketing Campaign
Now that you have a defined purpose and the subscribers list, you can go ahead to creating email campaigns. The marketing email creation stage is the most important. You need to create a top-notch engaging email to grab the attention of your prospects and influence them to take action. The research shows that on average, the adult’s attention span is eight seconds, meaning that within the span, your content should engage the reader. Therefore, you have to structure quite an attractive email.
Here are essential tips for creating useful marketing emails:
It is the most important line of a promotional email. It is the reader’s attention grabber. It determines if your readers will open your email. Therefore, you should make the subject of email precise, attractive, descriptive, and, most importantly, it should be relevant. Do not use the subject line to trick your readers into opening the email.
Here, you describe your brand. Ensure that the content is relevant and useful to the readers. Let it communicate what your brand has to offer to the subscribers. Explain why the readers will need your brand. Note that email content should lead your subscribers to call-to-action and also compel them to take action.
While crafting promotional emails, it is always advisable to personalize your message. Here is where segmentation is crucial. Sending promotional emails with content tailored to each audience segment improves conversion rate, reduces unsubscribes and spam reports. In addition to that, addressing your subscribers by their name is vital. Personalized greetings and content trigger the creation of a stronger relationship with your audience.
Email content should also be precise and to the point. It is advisable to communicate your message within 150 to 250 words. You can also incorporate relevant images to better your results. Visuals are confirmed to be more eye-catching than text. However, note that most internet users use mobile phones to surf. Therefore, you should ensure that the incorporated imageries and videos optimized across devices.
Call to Action
A call to action is your most important part of your email. It should be direct and concise. It should inform your subscribers what their next step is, what they will get when they take the next step.
While creating promotional emails, be sure to keep in mind the characters of the audience in the email list segment you are addressing. Remember that each category requires a specific language.
Here are a few best performing promotional emails in terms of improving sales and building trust:
- Cross-sell Products Emails – They are emails used to recommend another complimentary product for previous purchases. They are commonly sent along with order confirmation emails.
- Shopping Carts Abandonment Emails – They are emails reminding your customers about their incomplete purchase.
- On-brand Campaigns – Promotional emails are not the only interaction point between your customers and your brand. Therefore, your emails should align with the color, font, and branding you use across other customer interaction points.
- Loyalty reward emails – They are emails used to offer rewards to loyal customers.
- Holidays and Events triggered emails – They are seasonal emails advertising products necessary for holidays and special occasions.
Note that your emails should be responsive for better results. Besides, you should always remember to treat your subscribers with respect and make them feel special for you to convert them to repeat customers.
5. Start Sending Your Email Campaign
While you start sending your promotional emails, it is advisable to begin by sending welcome emails. Welcome messages help in creating trust with your subscribers. Welcome emails have the highest open rate as compared to all other promotional texts. They are more effective when sent right after a prospect subscribes to your email list. It is recommendable to send at least two welcome emails. The emails should show your relationship and future expectations of your relationship.
Must Read: Best Email Marketing Services
In addition to that, having a strategic approach to timing your campaigns is essential. Planning your campaign helps in avoiding flooding your subscriber’s inbox with promotional messages or waiting too long before sending a new email, therefore, maintaining a consistent flow of emails that have a significant impact on engagement.
Also, it is advisable not to send ads to buy all the time. Marketing emails will be more effective if incorporated with other useful tips. Let your customers know more about you and your company. Sending insightful messages helps to build rapport with your customers.
Note that you should adhere to the rules of the CAN-SPAM Act. It involves a method of unsubscribing, your name and address at the end of the emails. Adhering to these rules helps in building trust between you and your subscribers.
6. Track Your Email Campaign Results
To enhance your sales, you need to track your campaign results. Tracking helps you maintain a health list and improve the ROI of your campaign. There are various ways to track results;
- Open Rate – It is the percentage of opens. It helps in determining the engagement rate of your email campaign.
- Click-Through Rate – It is the percentage of the recipients who opened and followed the link in your email. The rate helps you know the type of content that engages your subscribers.
- Complaint Rate – The percentage of subscribers who mark your emails as spam. It enables you to determine the engagement rate of your emails.
- Bounce Rate – It is the percentage of emails that were not delivered to the targeted recipients.
- Campaign ROI – It is the overall returns on the total investment for the email campaign. It helps you determine the performance of your campaign.
Either way, you use to track your result depends on the kind of email campaign you sent.
7. Ensure and Increase Deliverability of Your Email Campaign
A high delivery rate is vital in email marketing. You have to ensure that your emails get delivered to the highest number of recipients. If your mails are not delivered to the targeted recipients, your email marketing campaign will have no significant impact on your business.
One of the best ways to increase deliverability is to remove the unengaged subscribers from your list. Trucking your campaign results helps you distinguish unengaged subscribers from the engaged ones. However, it is advisable to reach out to them to see if they would like to continue to receive your promotional emails before removing them. If they do not respond, consider removing them from your list.
Another effective way is to add an unsubscribe button on every email you send to allow subscribers who are no longer interested in receiving promotional emails to unsubscribe. The unsubscribe option ensures that all subscribers on your list are relevant.
All successful entrepreneurs and marketers have one thing in common; they anticipate the success of their businesses. As a business person, I bet you expect that too. But the success of your business will be determined by your consistency and persistence in terms of marketing, more particularly, email marketing.
If you want to take advantage of the opportunities that email marketing can provide, you will need to use strategies and tactics, as discussed, that are proven to drive sales.
If you have any questions on how to use email marketing for your business, drop your comments and I’ll get back to you.