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What is Author Tracking?
Author tracking is the careful identifying, analyzing, and acting on insight generated from the performance of your blog authors. Employing scrutiny on the quality of blog articles is crucial, especially if you have multiple authors. Author tracking will allow you to apply this scrutiny.
Author tracking will empower you to:
- Sort your blog’s interface to prioritize best lead generating authors
- Gain insight into the top blogs as ranked by the author who published them
- Identify who is the most popular author based on readership of their blogs
- Obtain immediate author stats for WordPress optimization
Managing your WordPress blog using plugins is essential if you wish to maintain high levels of traffic, lower spam messages, and improve its user interface. You can use multiple WordPress Plugins on one blog. It is essential to identify then what are your goals and focus your resources toward those goals. One such important goal would be generating traffic to your blog.
Don’t have a blog yet? Know how to start a blog here.
Can Author Tracking Boost Traffic to your Blog?
One way of generating traffic is through the publishing of relevant articles with catchy titles and media. Catchy titles are bound to get you good traffic to your blog. Frequently publishing these articles will also boost the search engine optimization ranking of your blog. That translates to more traffic, which equals more earnings.
Another method is by promoting your blog while targeting a particular niche. It is crucial to have a target audience for the material you publish on your blog. Keep in mind that having a well-identified audience is suitable for building the reputation of your blog. Google Analytics can assist in identifying the demographics of your primary audience. The demographics can include age, gender, and region. This information can help guide you improve on the quality of your blog.
You can also boost the viewership on your blog by keeping close tabs on the pages you have. You can view your Google Analytics to check bounce rates, page views, and your sources of traffic. Identify patterns in your analytics. Which articles are people mainly reading? What was unique about those articles? Can you produce similar items? Did one primary writer-author them?
That last question is very critical. Being able to identify the author that generates most views to your blog is essential in boosting your blog’s relevance. Should this be the case, then you need to start practicing author tracking. Author tracking will allow you to select articles written by a particular author and highlighting them in your blog. Having to identify this using Google Analytics is one way. However, that could prove tedious and requiring excellent analytical skills to obtain a comprehensive report. However, you could use suitable WordPress plugins to assist in generating timely reports.
One such plugin would be MonsterInsights. In a short amount of time, you can easily set it up on your blog, connect it to your google analytics account, and generate your author tracking report. You can easily view a tabulated version of the author tracking report containing the page views per author and bounce rates. This information will then assist you in designing your WordPress blog interface better. Highlight articles from the author that generate the most views concerning the other authors.
Benefits of using Author Tracking:
1. Generate More Traffic
Firstly, it is a sure way of generating leads and traffic to your blog. Once you have identified which of your authors result in higher traffic on your blog, you can encourage viewership of those author’s blogs by changing the interface. Ensure you have more significant publicity of the articles published by that author. Since more readers are interested in that author’s content, you can get more traffic to your website.
2. Manage your Author Rewards
Another benefit of author tracking is managing your reward scheme. If you have a tradition of rewarding your authors based on targets, then this is a suitable threshold of setting up rewards. You can, therefore, encourage authors that will guarantee more significant traffic generation to your blog. The reverse is also true. You will deter authors that do not assist in generating good traffic to your blog. Keep in mind that this is not the only factor to consider when rewarding, but it is a significant determinant.
3. Manage Blog Design Flow
Author tracking is beneficial because you will have an easier time designing the interface of your blog. There is a high correlation between interface design and the traffic generation of your blog. A well-designed blog interface can result in more readers, while a lousy interface can deter readers and lead to higher bounce rates. The blog design you embark on is, therefore, critical. The author tracking statistics can consequently direct the design of your blog. Place the articles from high readership authors at the top of your front page. The other pieces from other authors can be placed on multiple different pages of your blog.
4. Increase Collaboration among Authors
Another benefit of author tracking plugins is increased collaboration among your authors. Once you identify who are your main lead generating authors, you can have them collaborate with your other authors to boost more lead generating articles. It is vital to encourage the writing skill of your top-rated lead generating author so the general performance of your blog may improve.
Things to keep in Mind When Selecting Author Tracking Plugins
Without a doubt, you need to identify suitable WordPress plugins that can assist in generating author tracking statistics. What do you need to look out for when selecting the most appropriate plugin?
First, look at what the price is. Select the plugin that is most pocket-friendly. Work within your budget. Avoid selecting high-cost author tracking plugins whose work can easily be replicated by other more affordable options.
Secondly, work with an author tracking plugin that is user-friendly. One such WordPress plugin is MonsterInsights. With MonsterInsights, you can obtain your author tracking statistics in a few button clicks. The platform is user-friendly with well-labeled buttons and clearly defined set up processes. It is, therefore, ideal.
How to Set-Up Author Tracking using MonsterInsights Plugin on your Blog
In a short amount of time, you can easily set up MonsterInsights on your blog, connect it to your google analytics account, and generate your author tracking report. You can easily view a tabulated version of the author tracking report containing the page views per author and bounce rates. This information will then assist you in designing your WordPress blog interface better. Highlight articles from the author that generate the most views concerning the other authors.
Below are the simple steps to setting MonsterInsights on your blog.
Step 1: Activate and Install your MonsterInsights Pro plugin in your blog.
Step 2: Open MonsterInsights plugin in your blog admin settings. Activate the Dimensions addon from your Insights tab and addon settings.
Step 3: Navigate to insights, then settings in your WordPress blog and paste the MonsterInsights Pro license key. Press the verify button.
Step 4: On verification, select Custom Dimensions on the left side menu of the Tracking Tab. This will allow you to add new custom dimensions. Select the author from the dropdown list to act as your Custom Dimension. Save the changes.
Step 5: Navigate to your Google Analytics account, on the left menu, select the admin tab. Under Admin, click the custom dimensions to add a new custom dimension.
Step 6: In the form of creating a new custom dimension, add the author on the Name Field and keep all other settings as they are.
Step 7: Finally, on your Google Analytics custom dimension ID page, match the Index number provided with that of MonsterInsights Settings.
This simple installation will then allow you to generate the different, desired, detailed blog author reports.
